Property experts go below street level with a modern message on services

Leading Scottish specialist property services company Ross & Liddell is going underground in a bid to reach potential customers some other firms never bother talking to.

The company has booked a month-long advertising stint with the “Clockwork Orange” subway system in Glasgow, where it’s one of the sector’s main players, and will profile its broad array of services in a novel series of linked ads in carriages throughout January.

It’s reckoned to be the first time such a company has booked ad space on the subway in this way, and is a deliberate attempt to get the positive news on a major player in Scottish property to thousands of people who benefit directly from its services.

The ground-breaking ad campaign is part of a general move by Ross & Liddell to communicate its services effectively to as broad an audience as possible.

Financial director Alex Cassidy said: “Many people know we have a major role to play in property management, but we’re equally active in areas which directly concern huge numbers of people – furnished letting, commercial letting and building services.

“So we’re going to have separate ads in the various carriages for each of our four main areas of endeavour.  This means regular subway users will hopefully gradually appreciate we are involved in much more than property management – although obviously that’s a vitally important aspect of our business.”

The company hopes its ads will help to kill off old-fashioned notions of property “factoring” and introduce subway passengers to a fully-fledged 21^st century operation which operates across several related sectors.

The company has offices in Glasgow, Paisley, Edinburgh and Dundee.

ENDS

For further information please contact Alec Cassidy at Ross & Liddell Tel 0141 221 9266

Issued on behalf of Ross & Liddell by Christina Murnin, Blueprint Media Tel 0141 353 5500

27 November 2007

ENDS